The Peanut Podcast
The Peanut Podcast, created by the National Peanut Board, delves into issues that are important to peanut growers and the industry. Join NPB staff hosts Lauren Highfill Williams and Ashton Pellom as they explore hot topics and future trends impacting the industry, including agriculture, sustainability, nutrition, allergies, culture, consumers and more.
The Peanut Podcast
Marketing Trends in 2024
We’re a quarter of the way through 2024 and exciting things in marketing are already happening. At NPB, we’re launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also state groups are finding fresh ways to connect with consumers. In this episode, we’ll delve into 2024 marketing trends and speak with Ginny Lewis of Golin, Dena Malsom of NPB and Ashley Collins of North Carolina Peanut Growers Association.
